First impressions last, especially in business and if anyone could confirm that fact, then it’s leading online supplier of fashionable designer eyewear, Sightdirect. The sunglasses emporium stock the most cutting edge and modern designs from fashion powerhouses, including iconic Ray-Bay sunglasses and street chic shades from Dirty Dog and Arnette Sunglasses.
Cutting out the frills for a no-nonsense, simple and reliable service has helped the Somerset retailer to carve out a very specific niche in the competitive online sphere. It has recently updated its web site to include a testimonials section from previous shoppers. Inviting feedback as a means of engaging with its client base and developing a greater understanding of service expectation, opinion thus far has been overwhelmingly positive.
Mr R Granger recently purchased a pair of designer lenses on sightdirect.co.uk and following delivery said, “Thank you for your attention and service. The sunglasses are great I highly endorse your service.” Meanwhile, Ms D Giff praised the site for their quick despatch and packaging prowess, commenting, “WOW! I received them today! Thank you very much for a speedy delivery and delicate packing! I'm really pleased!”
A new convert to online shopping, Mr Milton was quick to praise his virtual retail experience, saying, “Excellent web-site, I really enjoyed browsing it and it was so much better than shopping for shades in the High Street. No pushy sales people.”
Even when things don’t go quite according to plan, the customer care team’s efforts to ensure speedy delivery of one customer’s new Bloc sunglasses didn’t go unnoticed. Mr Pathi said, “Thank you again for your excellent service and great value prices. Don't worry about the delay, it wasn't your fault and I was very impressed at how you called me and personally availed me of the situation. It was very professional, and much appreciated.”
Matthew Coxhead, managing director of Sightdirect said, “The great thing about online stores like ours is the fact that they are open for business twenty-four hours a day, seven-days a week. The only downside is that we can sometimes miss that client interaction as we’re not sitting in front of a display able to chat with passersbys popping in to browse so our testimonial section is a really important addition to our overall customer service. So many clients will buy sunglasses from us and then return years later for parts and spares for their sunglasses which made it so important that we are able to gather feedback and ensure that the experience of shopping with us every time was perfect. We’re very open to feedback and would encourage buying their new Bolle sunglasses, ski goggles or any other type of lenses from us to leave a note on our web site about their experiences.”
In addition to submitting service reviews, clients can also add their own sunglass review to the web site after purchase. The interactive site include a ‘Write a Review’ link on each product page, making it easy to rate each model of sunglasses as well as browse feedback from fellow wearers before deciding which style to buy.