Sight Direct’s Social Media Success

Five years ago, the words ‘Facebook’ and ‘Twitter’ would not be commonplace. You certainly would not expect to hear these on the news, let alone hear your friends or family mention these. The social media boom has been an absolute phenomenon and forward-thinking businesses are taking advantage. Take, for example, Sight Direct, a leading provider of sunglasses, ski goggles and sports prescription sunglasses, which recently launched its Twitter profile and Facebook group.

In the internet age, companies have to keep their finger on the technological pulse to take advantage of new media and social networking sites. Research suggests that businesses that have utilised social media, including Facebook and Twitter, are reporting a surge in customers, as these sites offer a free and quick way of promoting products and services to a global audience, while also allowing firms to better connect with current, new and potential customers.

Matthew Coxhead, Managing Director of Sight Direct, which supplies a wide range of sunglasses parts and spares and can advise on Ray-Ban repair and Oakley Repair, said, “While we are still in the early stages of our social media campaign, it has been successful so far, in that we are reaching out to our customers and to people who might be interested in our products and services. At the same time, this is not simply a promotional tool for Sight Direct – our team genuinely wants to connect with similar-minded people and our Facebook profile in particular gives us the right platform to achieve this.”

A report last year by British think-tank Demos suggested that social media and social networking websites, including Facebook and Twitter, provide a positive step in building relationships and links with customers, while also indicating that these outlets have proved to be invaluable for businesses in the current economic downturn.

Mr. Coxhead added, “I am delighted to announce that members of our Facebook group will also now receive a 10 per-cent discount on our products, as a little thank you for connecting with us, by using the promotional code ‘Facebook10’. Our social media experts will also continue to update Facebook and Twitter, so I encourage as many people as possible to engage with us and to also take advantage of other offers Sight Direct will offer to its social media following.”

For more information on the range of sunglasses, goggles and accessories available from Sight Direct, please visit http://www.sightdirect.co.uk. The firm is also offering exclusive deals to those who subscribe to the Sight Direct mailing list.